1. Marketers Need to Chill Out About Ad Blockers

    Marketers Need to Chill Out About Ad Blockers

    Marketers have been in uproar over iOS 9 ad blockers. But ad blockers aren't an impediment to marketers; they're a wakeup call to use data to create better consumer experiences. By Michael Endler, Marketing Content Manager, Quantifind It's no surprise ad blockers dominated discussion at Advertising Week, factoring into dozens of panels and eliciting commentary from heavyweight speakers such as ...

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