1. Insider round table: Tourism in Scotland

    Insider round table: Tourism in Scotland

    Scottish Business Insider round table: Tourism and the digital age Share Get business Could The panel Lord Thurso, chairman, VisitScotland chief executive Malcolm Roughead, chief executive VisitScotland Justin Reid, head of destination marketing, Trip Advisor Leah Hutcheon, CEO, Appointedd Sarah Lim, industry manager, Google Sharon Moore, founder, industry technical lead, IBM Kim Kjaerside, sales manager, Apex Hotels Chair: Alasdair Northrop Q: How will most people book their holidays in five years’ time? Maurizio Sciglio: I believe there are two main problems at the moment that potentially can be solved in five years’ time. The first one is fragmentation from a ...

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