1. Protagonist Platform launches to uncover customer narratives using machine learning

    Protagonist Platform launches to uncover customer narratives using machine learning

    Tags: ai , customer stories , machine learning , marketing , marketing technology , Marketing Weekly , martech , narrative analysis , NLP Image Credit: Shutterstock Despite the breadth and depth of the marketing technology universe and the emergence of AI and machine learning capabilities, marketing hasn’t really changed in hundreds of years. It has always been about understanding your customer and communicating with them efficiently and effectively.

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      Discourse, Entailment, Machine Translation, NER, Parsing, Segmentation, Semantic, Sentiment, Summarization, WSD
  2. Quotes

    1. First, we use unsupervised machine learning to find similarities between different documents and chunks of text based on narrative patterns.
    2. Our human narrative experts then provide their input on the narrative hypotheses, and the machine learns from that input.
    3. In short, a series of unsupervised, semi-supervised, and supervised algorithms work in unison with our narrative experts to detect, cluster, and classify the clusters of narratives that exist in all kinds of natural language media content.
    4. Machine learning lets the marketer focus on the creative and more strategic aspects of their work because the machine does the repeatable part.
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