1. Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

    Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

    Share Maybe it’s spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn’t have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country—triggering devices to spew burger facts from Wikipedia—marked the first time a brand used a commercial to purposefully provoke responses beyond human emotions.

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