1. Acxiom: A Solid Data Analytics Platform In A Data-Driven World

    Acxiom: A Solid Data Analytics Platform In A Data-Driven World

    Long/short equity Summary Using Acxiom's data analytics platforms, smaller ad-tech companies can form consortia to become a threat to data-rich advertising giants like Alphabet and Facebook. ACXM’s platforms together create a comprehensive data analytics suite for a distinctly data-driven and targeted omni-channel ad campaign. With global programmatic advertising growing at 22% a year to 2020 and advancements in artificial intelligence, we see our above street estimates for ACXM justified.

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