Share Creativity thrives and flourishes where there is freedom within constraints. Some of the best work awarded at the Cannes Lions International Festival of Creativity last year sought to innovate the system by hacking it. As president of the Cyber Lions jury, I was delighted by work that tested the boundaries of existing media channels and combined them to form new ideas . Our toolkit for creativity is expanding all the time with new methods by a new breed of creatives at Cannes.
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