1. Digsite is First to Launch Automated Qualitative Reporting

    Digsite is First to Launch Automated Qualitative Reporting

    MADISON, Wis. , Sept. 14, Digsite, an insights community platform for market research, today announced the launch of SmartReporting, which enables marketers and brand managers to instantly bring qualitative research results to life. Digsite Smart Reporting is the only solution of its kind to apply natural language processing and automation to online qualitative research to surface the most important results.

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      Discourse, Entailment, Machine Translation, NER, Parsing, Segmentation, Semantic, Sentiment, Summarization, WSD

    1. The best and most reliable research products will put a layer of human filtering and analysis on top of algorithm-driven data, in order to weed out bad results, deliver value-added analysis, and convey the meaning of data points that seem to be outliers or anomalies.
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