Also written by Jimmarous:
Will AR and VR Replace the Bank Branch?
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Predictive Analytics is the Future of Financial Marketing

The Financial Brand

By Jim Marous, Co-Publisher of The Financial Brand and Owner/Publisher of the Digital Banking Report Given the tremendous advance in analytic tools available and the processing power generated by cloud-based architectures, the banking industry needs to take a major step forward to meet the expectations of an increasingly discerning customer base.

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