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The benefits of sentiment data analysis


By Kgaogelo Letsebe , Portals journalist Johannesburg, 16 Mar 2017 BrandsEye CEO JP Kloppers says there are numerous benefits to the commercial applications of accurate sentiment-driven data. By definition sentiment analysis, sometimes known as opinion mining or emotion AI, refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information.

Mentions: Johannesburg