Also published in AdExchanger:
The Story About AI In Ad Tech Is Mostly Fiction
x hide permanently

Microsoft’s Cmo: Ai Will Make Marketing Less Manual

AdExchanger

Share: Marketing may be a trillion-dollar industry , but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and using AI to help us make better decisions.” Microsoft’s recent partnerships underscore Conn’s view.

Mentions: Microsoft Google Adobe