SurveyMonkey Remakes Itself With Data-Driven Ai | News & Opinion
Why would the company synonymous with modern, simple online surveys want to fundamentally change the way its surveys work and overhaul how its underlying platform functions? Why fix what isn't broken? The answer, according to SurveyMonkey President Tom Hale, is because the data revolution and a tectonic user shift toward mobile have changed the rules of the game. "When we started tackling online surveys, it was a desktop world," said Hale. "The metaphors of survey taking were paper and a pencil.