Also published in The Economic Times:
Tech that reads your mind
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Artificial Intelligence - Altering the loyalty jigsaw for brands

The Economic Times

By Snehashish Bhattacharjee

Global economy may continue to get into a tilt or a stable mode from time to time, however, one factor which has generally showcased only an upward tilt is the consumer demand. The rise in consumers' demand is the driving force which is pushing the brands to carve unique experiences for them.