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When In Rome...Why You Need To Localize Overseas Email 11/10/2017

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by Ray Schultz , Columnist, 29 minutes ago Here is an international issue that has nothing to do with GDPR: How do you localize email content for national audiences? By “localize” we mostly mean translate. Europe has many languages, as do Asia, the Trans-Pacific, the Middle East and Africa. But there are other elements, too—like currency measurement units, and naming conventions, according to a study by Smartling, a company specializing in localization.

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