1. Articles from Adweek

    adweek.com

  2. 1-21 of 21
    1. As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

      As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

      3 hours ago Share For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day. According to Google and Bing, one in four searches is conducted by talking, not typing, a figure comScore predicts will reach 50 percent by 2020. That same year Echo alone will account for $7 billion in voice transactions—or vcommerce—per investment firm Mizuho Bank. Voice is having its moment.

      Read Full Article
      Mentions: Amazon Apple Google
    2. An Ad School Just Opened Inside a Chatbot. Is It Any Good?

      An Ad School Just Opened Inside a Chatbot. Is It Any Good?

      20 hours ago Share Advertising school is expensive. Not that advertising is especially fickle, but even if you’re looking to fly without a degree, you’ll still have to figure out a few basics—compiling a portfolio, say, or understanding which awards are actually worth pursuing in a creative career. Thankfully, we have bots now. Bot Ad School (or BAS for short) is the labor of Daniel Liakh of BBH London, Kostia Liakhov and Kate Harrison of R/GA Sydney, and Sam Cable of Leo Burnett Sydney.

      Read Full Article
    3. IBM Is Curating Content Powered by Watson’s Artificial Intelligence for the U.S. Open – Adweek

      IBM Is Curating Content Powered by Watson’s Artificial Intelligence for the U.S. Open – Adweek

      Share Watson is quickly becoming a fan of tennis. Already a digital savant of music, architecture and film, IBM’s cloud-based artificial intelligence is adding sports to its line of capabilities, starting with the U.S. Open in New York. During the annual tennis tournament in Queens this week and next, IBM has set up a temporary control center in the bowels of Arthur Ashe Stadium, where it’s using Watson to analyze video and audio in real time to understand the game and the fans while cutting content in real time that’s then served up on the United ...

      Read Full Article
      Mentions: Tokyo Canada New York
    4. Google Is Teaming Up With Walmart to Take on Amazon in Voice-Activated Ecommerce

      Google Is Teaming Up With Walmart to Take on Amazon in Voice-Activated Ecommerce

      24 hours ago Share Google is hoping the world’s biggest brick-and-mortar retailer can give it some much-needed leverage over Amazon. The company has partnered with Walmart, making it the first time that the retailer has legally sold its goods outside of its own website and stores. Starting in September, Walmart will supply “hundreds of thousands of items” that can be purchased through Google Assistant and Google Home devices.

      Read Full Article
      Mentions: Amazon Google Walmart
    5. Why Consumers Will Determine How Marketers Use Voice

      Why Consumers Will Determine How Marketers Use Voice

      Share It’s official. Voice has hit its hype cycle. Marketers and industry thought leaders have outwardly squabbled over its importance and implications, voice-powered devices have been hacked, experts in natural language processing have been hired and machine learning is a new focus for optimizations. More so than with any new offering of the past 20 years, understanding the forces at play behind the voice movement will be critical for any brand or agency hoping to tap into its power.

      Read Full Article
      Mentions: Google Voice IBM
    6. Big Social Media Villains and How to Fight Them

      Big Social Media Villains and How to Fight Them

      29 mins ago Share Late on a Saturday night in October 2016, hackers unlocked the Twitter account of Hootsuite CEO Ryan Holmes . Under the cover of night, they laid a trap for unsuspecting contacts, posting “Hey, it’s OurMine Team, we are just testing your security, please send us a message.” IT experts confirmed that they’d entered through a Foursquare hack, crossing into Twitter as Holmes had enabled the application in the past.

      Read Full Article
    7. Messenger Platform 2.1 Brings a Seamless Payments Process, New Call-to-Action Buttons

      Messenger Platform 2.1 Brings a Seamless Payments Process, New Call-to-Action Buttons

      Play Now Get Started Facebook said in a blog post that the new options are aimed at letting users know exactly what to expect when they start conversations with businesses on Messenger. And the new SDK for extensions will ensure that function such as user ID and sharing , previously accessible only via mobile, will also be available for users accessing the desktop version of Messenger. Facebook also added two new tools for developers to Messenger Platform 2.1.

      Read Full Article
      Mentions: CTA SDK
    8. Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

      Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

      3 mins ago Share Not too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it’s marketing technology—or mar tech —that’s become the hottest buzzword for brands and agencies alike. Capital investment in mar tech was predicted to total a whopping $2 billion in 2016, according to PitchBook, a firm specializing in venture capital and private equity data.

      Read Full Article
      Mentions: Amazon Google Oracle
    9. A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

      A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

      6 mins ago Share Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for the next generation of marketing.

      Read Full Article
    10. Google’s New Voice-Activated Analytics Fueled by AI Will Simplify Data Queries

      Google’s New Voice-Activated Analytics Fueled by AI Will Simplify Data Queries

      11 mins ago Share Google is adding a way to understand data with voice-based navigation that’s fueled by artificial intelligence. Today, the company is launching a tool for Google Analytics that will allow marketers to ask questions about data, which could free up analysts to focus more on strategy and less on basic queries.

      Read Full Article
    11. As a Cannes Juror, Here’s the Kind of Work I’ll Be Looking to Honor and Learn From

      As a Cannes Juror, Here’s the Kind of Work I’ll Be Looking to Honor and Learn From

      Share Creativity thrives and flourishes where there is freedom within constraints. Some of the best work awarded at the Cannes Lions International Festival of Creativity last year sought to innovate the system by hacking it. As president of the Cyber Lions jury, I was delighted by work that tested the boundaries of existing media channels and combined them to form new ideas . Our toolkit for creativity is expanding all the time with new methods by a new breed of creatives at Cannes.

      Read Full Article
    12. Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

      Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

      Share Maybe it’s spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn’t have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country—triggering devices to spew burger facts from Wikipedia—marked the first time a brand used a commercial to purposefully provoke responses beyond human emotions.

      Read Full Article
      Mentions: Amazon Siri Cortana
    13. 3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

      3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

      13 mins ago Share Eighty percent of marketing leaders say that AI will “revolutionize” marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment. Chris Neff Ironically enough, at the same time we talk about the uncertainty that an artificial intelligence-powered future could bring, we are increasingly adopting these experiences into our day-to-day lives.

      Read Full Article
    14. Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

      Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

      29 mins ago Share At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company’s platform for artificial intelligence that competes with IBM’s Watson and Salesforce’s Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft’s CRM data into Adobe’s cloud, could help marketers improve spending across advertising platforms.

      Read Full Article
    15. Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge

      Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge

      © 2016 Adweek All Rights Reserved Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge Advertisement How much progress has Facebook co-founder and CEO Mark Zuckerberg made in fulfilling his New Year’s resolution for 2016 ? Zuckerberg said in a Jan. 3 Facebook post that his personal challenge for 2016 was to use artificial intelligence to create a personal assistant, which he described as his own version of Jarvis from Iron Man.

      Read Full Article
      Mentions: Amazon Samsung PHP
    16. 50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot

      50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot

      50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot AI version of the actor and social media star debuts today By Marty Swant October 11, 2016, 10:01 AM EDT Technology George Takei, who played the role of Sulu on Star Trek, now has his own chatbot. Getty Images In an early episode of Star Trek, Captain Kirk talks into a computer, asking for background information on another character.

      Read Full Article
    17. Deep Text: Facebook’s Effort to Better Understand Textual Content | SocialTimes

      Deep Text: Facebook’s Effort to Better Understand Textual Content | SocialTimes

      Comment Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. The social network said in a blog post by engineer Ahmad Abdulkader , applied machine learning platform team technical program manager Aparna Lakshmiratan and research scientist Joy Zhang that the aim of Deep Text is to better understand text across Facebook and to reduce reliance on language-dependent knowledge, adding that the technology is already being tested on Messenger and offering the example that Deep Text can decide whether a user is looking for ...

      Read Full Article
    18. 5 Takeaways for Marketers From the First Day of Google I/O

      5 Takeaways for Marketers From the First Day of Google I/O

      5 Takeaways for Marketers From the First Day of Google I/O Virtual reality, virtual assistants and video messaging By Marty Swant May 18, 2016, 7:08 PM EDT Technology The digital giant laid out its vision for the future of tech. Google Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the year.

      Read Full Article
    1-21 of 21
  1. Categories

    1. Default:

      Discourse, Entailment, Machine Translation, NER, Parsing, Segmentation, Semantic, Sentiment, Summarization, WSD