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    1. Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

      Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice – Adweek

      Share Maybe it’s spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn’t have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country—triggering devices to spew burger facts from Wikipedia—marked the first time a brand used a commercial to purposefully provoke responses beyond human emotions.

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      Mentions: Amazon Siri Cortana
    2. 3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

      3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

      13 mins ago Share Eighty percent of marketing leaders say that AI will “revolutionize” marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment. Chris Neff Ironically enough, at the same time we talk about the uncertainty that an artificial intelligence-powered future could bring, we are increasingly adopting these experiences into our day-to-day lives.

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    3. Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

      Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

      29 mins ago Share At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company’s platform for artificial intelligence that competes with IBM’s Watson and Salesforce’s Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft’s CRM data into Adobe’s cloud, could help marketers improve spending across advertising platforms.

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    4. Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge

      Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge

      © 2016 Adweek All Rights Reserved Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge Advertisement How much progress has Facebook co-founder and CEO Mark Zuckerberg made in fulfilling his New Year’s resolution for 2016 ? Zuckerberg said in a Jan. 3 Facebook post that his personal challenge for 2016 was to use artificial intelligence to create a personal assistant, which he described as his own version of Jarvis from Iron Man.

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      Mentions: Amazon Samsung PHP
    5. 50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot

      50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot

      50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot AI version of the actor and social media star debuts today By Marty Swant October 11, 2016, 10:01 AM EDT Technology George Takei, who played the role of Sulu on Star Trek, now has his own chatbot. Getty Images In an early episode of Star Trek, Captain Kirk talks into a computer, asking for background information on another character.

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    6. Deep Text: Facebook’s Effort to Better Understand Textual Content | SocialTimes

      Deep Text: Facebook’s Effort to Better Understand Textual Content | SocialTimes

      Comment Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. The social network said in a blog post by engineer Ahmad Abdulkader , applied machine learning platform team technical program manager Aparna Lakshmiratan and research scientist Joy Zhang that the aim of Deep Text is to better understand text across Facebook and to reduce reliance on language-dependent knowledge, adding that the technology is already being tested on Messenger and offering the example that Deep Text can decide whether a user is looking for ...

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    7. 5 Takeaways for Marketers From the First Day of Google I/O

      5 Takeaways for Marketers From the First Day of Google I/O

      5 Takeaways for Marketers From the First Day of Google I/O Virtual reality, virtual assistants and video messaging By Marty Swant May 18, 2016, 7:08 PM EDT Technology The digital giant laid out its vision for the future of tech. Google Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the year.

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