1. Articles from The Drum

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    1. The UX factor: Why AI in voice interfaces needs experience design

      The UX factor: Why AI in voice interfaces needs experience design

      By Miguel Alvarez - 20 November 2017 06:48am Amazon Alexa The most exciting projects I’ve worked on, and that had the best impact on the people using them, had several things in common. There was a good understanding of the technologies involved, their limitations and the foundations needed for a proper solution. Most importantly, though, experience design played a big role, creating a clear sense of who the audience was and how people would be using the interface.

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      Mentions: London NLP
    2. Tangent builds Stranger Things chatbot based on El

      Tangent builds Stranger Things chatbot based on El

      Tangent builds Stranger Things chatbot based on El The Drum Network By Rebecca Levy - 10 November 2017 17:00pm El Bot: Tangent has launched Stranger Things chatbot Tangent has launched a chatbot on Facebook Messenger that allows fans of the Netflix show ' Stranger Things ' to uncover series trivia, stay up-to-date with latest news and even talk to the Upside Down, a parallel universe home to the dreaded ‘Demogorgon’.

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      Mentions: Netflix
    3. Say hello or wave goodbye? How consumers really feel about voice assistants

      Say hello or wave goodbye? How consumers really feel about voice assistants

      Opinion BrandTech By Nigel Gwilliam - 13 October 2017 09:40am Members of the IPA's Brand Technology Group provide an industry view on the impact technology is having on brands, consumers and agencies. Amazon's voice assistant 'Alexa' Until pretty recently voice assistants were the stuff of science fiction, from the murderous Hal of ‘2001 a Space Odyssey’ to the ever helpful Jarvis of ‘Iron Man’.

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      Mentions: Amazon Google Voice
    4. Questions marketers need to ask their AI providers

      Questions marketers need to ask their AI providers

      By Stephen Upstone - 08 September 2017 15:58pm Artificial Intelligence Some 80% of marketing leaders believe AI will revolutionise marketing , but only a quarter say they have a confident understanding of it. ‘Artificial intelligence’ is a broad term for a series of different concepts, including machine learning, robotics, vision and natural language processing, amongst others.

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    5. Alexa and Kayak can book your next hotel room with voice commands

      Alexa and Kayak can book your next hotel room with voice commands

      Alexa and Kayak can book your next hotel room with voice commands By Lisa Lacy - 12 July 2017 19:29pm Kayak has updated its Alexa skill to allow users to book hotel rooms by voice Travel search engine Kayak has updated its Alexa skill to enable consumers to book hotel rooms using their voices. Previously, consumers were limited to searching for flights, hotel rooms and rental cars by voice .

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    6. Tencent’s mission to attract global users to its entertainment ecosystem

      Tencent’s mission to attract global users to its entertainment ecosystem

      Tencent’s mission to attract global users to its entertainment ecosystem By Danielle Long - 10 July 2017 10:42am Tencent’s mission to attract global users to its entertainment ecosystem Not content with owning China’s most popular app, Tencent is on a mission to make global audiences fall in love with WeChat’s captivating entertainment ecosystem.

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      Mentions: Hong Kong India Pepsi
    7. You live and you learn: how can travel brands use bots wisely

      You live and you learn: how can travel brands use bots wisely

      Opinion Tricks of the marketing trade By Rachael Bradley - 21 June 2017 16:09pm The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network , this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

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      Mentions: London Virginia IBM
    8. Toyota uses cognitive ads from Watson to introduce the Prius Prime

      Toyota uses cognitive ads from Watson to introduce the Prius Prime

      Toyota uses cognitive ads from Watson to introduce the Prius Prime By Lisa Lacy - 15 June 2017 15:39pm Toyota is using cognitive ads to answer consumer questions about its new plug-in hybrid model. IBM said Toyota is the latest brand to use Watson Ads, the cognitive ads from The Weather Company , an IBM business that provides weather data and insights.

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      Mentions: Toyota IBM Watson IBM
    9. Some better ideas for President Trump than vetting a visa applicant’s social media data

      Some better ideas for President Trump than vetting a visa applicant’s social media data

      By Deirdre Catucci - 06 June 2017 18:48pm Social media “It is a joke in Britain to say that the War Office is always preparing for the last war” said Sir Winston S. Churchill in 1948. Certainly, 'The Last Lion' as he was called, would find both heartbreaking and no laughing matter regarding the challenges plaguing his beloved U.K. and other countries in the 21st century, though that does not diminish the relevance of Churchill’s quip any less today than it did almost 70 years ago.

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    10. The Writer partners with New York University to deploy AI to discern meaning, tone and sentiment to words

      The Writer partners with New York University to deploy AI to discern meaning, tone and sentiment to words

      The Writer partners with New York University to deploy AI to discern meaning, tone and sentiment to words By Laurie Fullerton - 02 May 2017 20:11pm Artificial Intelligence The language consultancy, The Writer , has today announced its collaboration with New York University to support research into Natural Language Processing (NLP) – the branch of computer science that deals with analyzing and generating human language.

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    11. Match.com launches Lara - a dating chatbot to help people find love using AI

      Match.com launches Lara - a dating chatbot to help people find love using AI

      Match.com launches Lara - a dating chatbot to help people find love using AI By Rebecca Stewart - 19 April 2017 18:17pm Match.com launches Lara - a dating chatbot to help people find love using AI Match.com has launched what is it describing as the "first dating bot" for Facebook Messenger in the UK to help single people find love using artificial intelligence.

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    12. Is innovation creating a new Tower of Babel?

      Is innovation creating a new Tower of Babel?

      By Brian Gield - 21 March 2017 19:08pm Credit: Pixabay William Shakespeare once wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” For the star-crossed lovers of Romeo and Juliet, it meant that a name is nothing but an artificial and meaningless convention. Many panelists at SXSW seemed to have a similar mindset. Take chatbots, for instance.

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      Mentions: Canada Amazon
    13. How brands can integrate bots into the overall customer experience

      How brands can integrate bots into the overall customer experience

      #SMWNYC: How brands can integrate bots into the overall customer experience By Lisa Lacy - 01 March 2017 15:38pm Ready or not, bots are coming -- and they're only going to get more complex, human-like and conversational. Bots are still relatively new, which makes them mostly uncharted territory for brands. That’s according to Dan Gardner, executive creative director of creative agency Code and Theory, who spoke Tuesday (February 28) at Social Media Week in New York.

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    14. The top ideas shaping design this year

      The top ideas shaping design this year

      The top ideas shaping design this year 12:21pm The top ideas shaping design this year From empathy to 'invisible interactions' some of the top names in design have predicted the ideas that will shape design in 2017. Ahead of The Drum's Design Awards we caught up with some of the judges to find out what ideas will change the world of design this year, and how brands must react to stand out in such a crowded space.

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      Mentions: VUI
    15. Super Bowl ad analysis shows Microsoft inspires us while Doritos makes us laugh

      Super Bowl ad analysis shows Microsoft inspires us while Doritos makes us laugh

      Super Bowl ad analysis shows Microsoft inspires us while Doritos makes us laugh By Lisa Lacy - 31 January 2017 16:59pm Doritos' user-generated Man's Best Friend spot for the Super Bowl was ranked one of the funniest since 2010 by Ace Metrix. TV and digital video analytics firm Ace Metrix has revealed its list of the most emotionally impactful Super Bowl ads since 2010, which it says US viewers found the most inspirational, heartwarming and humorous, as well as the least relatable.

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    16. The tech trends from CES set to shape 2017

      The tech trends from CES set to shape 2017

      Opinion By Will Harvey - 14 January 2017 07:00am The first week of the new year sees the technology industry descend upon Las Vegas for the largest electronics show on earth. Amongst them at CES was VCCP’s innovation lead Will Harvey, who has some tips on what trends to watch out for in 2017. Faceless computing With the introduction of GUI (graphical user interfaces) into personal computing back in the 80s, the world witnessed a dramatic shift in how we interact with technology.

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    17. New voice and mixed reality interfaces allow brands to create valuable experiences for users

      New voice and mixed reality interfaces allow brands to create valuable experiences for users

      Opinion By Christopher Marsh - 06 January 2017 12:32pm Neither voice nor mixed reality interfaces are new: Bluetooth headsets accepting voice commands and augmented reality apps using fiducial markers have been around for years. But the user experience with both types of interface has been novel at best, and frustrating and complex at worst.

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      Mentions: Amazon Intel
    18. Changes in content consumption: how advertisers can cut through the noise

      Changes in content consumption: how advertisers can cut through the noise

      Opinion By Doug Clark - 01 December 2016 09:48am With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content. Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion , up 29% in two years, and that spending shows no signs of slowing.

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      Mentions: Google London Russia
    19. The automation of creativity: scary but inevitable

      The automation of creativity: scary but inevitable

      The automation of creativity: scary but inevitable Sponsored by: Teads CT By Catherine Turner - 27 October 2016 09:46am The Drum’s latest documentary, produced in association with Teads, ‘The Automation of Creativity’ explores the role of artificial intelligence (AI) in advertising. Automation will claim 50% of all jobs in the next 30 years, according to Rice University professor Moshe Vardi, but creativity is impossible to automate, right? Adland will surely escape this robot advance?

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      Mentions: Japan Tokyo Microsoft
    1-24 of 32 1 2 »
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