1. 1-13 of 13
    1. Autonomous Cars Could Jumpstart A New Drive-Time Marketing Paradigm

      Autonomous Cars Could Jumpstart A New Drive-Time Marketing Paradigm

      Autonomous Cars Could Jumpstart A New Drive-Time Marketing Paradigm by AdExchanger // “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot . Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s news or music before repeating this in reverse at the work day’s end.

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      Mentions: Siri
    2. Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

      Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

      Share: Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant.

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    3. Machine Learning Vs. Artificial Intelligence: Unpacking Their Histories

      Machine Learning Vs. Artificial Intelligence: Unpacking Their Histories

      “ Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, chief data scientist at IgnitionOne . There is a lot of excitement and some confusion across the ad industry around machine learning, and for good reason.

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    4. AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

      Share: Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda that rivals Google and IBM.

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      Mentions: Google Digital IBM
    5. Microsoft’s Cmo: Ai Will Make Marketing Less Manual

      Microsoft’s Cmo: Ai Will Make Marketing Less Manual

      Share: Marketing may be a trillion-dollar industry , but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and using AI to help us make better decisions.” Microsoft’s recent partnerships underscore Conn’s view.

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    6. AI And The Agency: How Publicis.Sapient Helps Marketers Navigate AI

      AI And The Agency: How Publicis.Sapient Helps Marketers Navigate AI

      This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about Xaxis. As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice for 30 clients, including Patrón and Dove soap.

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    7. The Weather Company Puts Sarah Ripmaster In Driver’s Seat For Auto Sales

      The Weather Company Puts Sarah Ripmaster In Driver’s Seat For Auto Sales

      Share: As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of automotive sales. Ripmaster, who has a decade of experience working with auto manufacturers, will help advertisers use The Weather Company’s location data, weather data and the Watson Ad platform in their ad campaigns. Ripmaster worked at data management platforms Neustar and Aggregate Knowledge and most recently consulted for Annalect.

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      Mentions: Toyota
    8. The Marketer's Guide To Artificial Intelligence

      The Marketer's Guide To Artificial Intelligence

      Share:

      Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies.

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    9. The Marketer's Guide To AI In Marketing And Advertising

      The Marketer's Guide To AI In Marketing And Advertising

      Share: Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies.

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    10. The Story About AI In Ad Tech Is Mostly Fiction

      The Story About AI In Ad Tech Is Mostly Fiction

      The Story About AI In Ad Tech Is Mostly Fiction by AdExchanger // " Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Santanu Kolay, senior vice president of engineering at Turn . Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. At Cannes, Saatchi & Saatchi featured an AI-created film.

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    11. Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content

      Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content

      Share: Native is a big deal to The Atlantic, where sponsored content will comprise 75% of revenue this year. It employs a 30-person team, dubbed Atlantic Re:think, to create campaigns for clients like Porsche , TIAA and Cathay Pacific . The team operates with the philosophy that “engagement is an art and science,” said Michael Monroe, the head of Re:think.

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      Mentions: Atlantic Porsche
    12. Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging

      Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging

      Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging by AdExchanger // “ Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Brucculeri, director and CEO at Snaps . If you’ve been reading some of the tech trades lately, you would be forgiven for believing that the bots have finally taken over society.

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