1. Articles from cmo.com

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    1. Real News Alert! Artificial Intelligence Is Redefining Marketing

      Real News Alert! Artificial Intelligence Is Redefining Marketing

      Real News Alert! Artificial Intelligence Is Redefining Marketing by Samuel Greengard . Contributing Writer . CMO.com Analytics is perhaps the most advanced and mature use for AI within marketing. Chatbots will likely move into the mainstream over the next few years and even extend across organizations and services through APIs. CMOs must work with CIOs to transform challenges into opportunities and technologies into revenue–all while focusing on security and privacy.

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      Mentions: Amazon Google Adobe
    2. Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble

      Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble

      Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble by Nicola Smith . Contributing Writer . CMO.com February 7, 2017 Quick Take It’s about telling a story and trying to make that story infectious. Traditionally, we would have targeted the decision maker, but now we are looking at targeting the environment that the decision maker inhabits. If we haven’t failed every day, we aren’t trying hard enough. Learning from failure is what makes us better.

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    3. Artificial Intelligence: From Quiet Enabler To Digital Transformer

      Artificial Intelligence: From Quiet Enabler To Digital Transformer

      Artificial Intelligence: From Quiet Enabler To Digital Transformer by Josh Sutton, Ritesh Soni & Scott Petry . Publicis.Sapient, SapientNitro Washington/Atlanta November 21, 2016 Quick Take Broadly speaking, AI technologies fall into two principal categories: machine learning and causal reasoning. The union of multiple forms of AI allows companies to achieve digital transformation through insight generation, customer engagement, and business acceleration.

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