1. Articles from cmo.com

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    1. Mobile, AI Propel Times Internet’s Digital Domination

      Mobile, AI Propel Times Internet’s Digital Domination

      Mobile, AI Propel Times Internet’s Digital Domination by Rashi Bisaria . Contributing Writer . CMO.com September 25, 2017 Quick Take Content is also becoming increasingly personalised to the consumption pattern of the user. We have extensively used AI, machine learning, and NLP [natural language processing] across a few of our products. Experimenting with genres and formats is key to finding out what consumers like and what they’re willing to pay for.

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      Mentions: Columbia NLP
    2. Heeding The CX Call ‘An Existential Challenge’

      Heeding The CX Call ‘An Existential Challenge’

      Heeding The CX Call ‘An Existential Challenge’ by Mercedes M. Cardona . Contributing Writer . CMO.com “Amazon has become the Standard Oil of customer experience,” said Forrester CEO George Colony. A survey by KPMG found companies making “massive” CX investments, but customer satisfaction remains flat. Companies need a top-down CX culture. Once management sees a vision, it can’t be unseen.

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    3. APAC Thinks Good Things About Artificial Intelligence

      APAC Thinks Good Things About Artificial Intelligence

      APAC Thinks Good Things About Artificial Intelligence by CMO.com APAC Staff May 4, 2017 Quick Take The adoption of AI in the Asia-Pacific region is estimated to grow by 46.9% between 2016 and 2022. Personalisation holds the key to better customer engagement and service. Marketers are struggling with the deep divides between adtech and martech, mobile web and app usage, and mobile marketing and desktop marketing.

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      Mentions: Japan India China
    4. Real News Alert! Artificial Intelligence Is Redefining Marketing

      Real News Alert! Artificial Intelligence Is Redefining Marketing

      Real News Alert! Artificial Intelligence Is Redefining Marketing by Samuel Greengard . Contributing Writer . CMO.com Analytics is perhaps the most advanced and mature use for AI within marketing. Chatbots will likely move into the mainstream over the next few years and even extend across organizations and services through APIs. CMOs must work with CIOs to transform challenges into opportunities and technologies into revenue–all while focusing on security and privacy.

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      Mentions: Amazon Google Adobe
    5. Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble

      Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble

      Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble by Nicola Smith . Contributing Writer . CMO.com February 7, 2017 Quick Take It’s about telling a story and trying to make that story infectious. Traditionally, we would have targeted the decision maker, but now we are looking at targeting the environment that the decision maker inhabits. If we haven’t failed every day, we aren’t trying hard enough. Learning from failure is what makes us better.

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    6. Artificial Intelligence: From Quiet Enabler To Digital Transformer

      Artificial Intelligence: From Quiet Enabler To Digital Transformer

      Artificial Intelligence: From Quiet Enabler To Digital Transformer by Josh Sutton, Ritesh Soni & Scott Petry . Publicis.Sapient, SapientNitro Washington/Atlanta November 21, 2016 Quick Take Broadly speaking, AI technologies fall into two principal categories: machine learning and causal reasoning. The union of multiple forms of AI allows companies to achieve digital transformation through insight generation, customer engagement, and business acceleration.

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    1-6 of 6
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