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    1. Predictive Analytics is the Future of Financial Marketing

      Predictive Analytics is the Future of Financial Marketing

      By Jim Marous, Co-Publisher of The Financial Brand and Owner/Publisher of the Digital Banking Report Given the tremendous advance in analytic tools available and the processing power generated by cloud-based architectures, the banking industry needs to take a major step forward to meet the expectations of an increasingly discerning customer base.

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      Mentions: Amazon Apple Google
    2. Conversational Banking Will Transform the Financial Services Industry

      Conversational Banking Will Transform the Financial Services Industry

      Hurry, before it's too late! Conversational Banking Will Transform the Financial Services Industry 0 Comments Leveraging the power of artificial intelligence (AI) and the surging popularity of messaging apps, conversational interfaces are enabling unprecedented banking engagement and re-establishing relationship banking. Chatbots are a simple, lightweight solution to a host of legacy banking problems, giving progressive banks and credit unions a competitive industry edge.

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    3. Banks and Credit Unions Bullish on Chatbots for Customer Service

      Banks and Credit Unions Bullish on Chatbots for Customer Service

      0 Comments A survey by Personetics shows that the financial services industry is getting a closer to supporting conversational commerce, supporting projects that use chatbots to improve the overall customer experience. Research reveals that most banking providers will be using automated chatbots to handle a significant volume of customer conversations in the near future. Some are doing it already.

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