1. Articles from MediaPost

    mediapost.com

  2. 1-24 of 104 1 2 3 4 5 »
    1. Youngest Generation Growing Up Fast 11/20/2017

      Youngest Generation Growing Up Fast 11/20/2017

      28 minutes ago According to a new report from RetailDIVE, by author Care Salpini, while targeting each generation is a must for most retailers, there's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z Though that class of digital and social natives is still a developing consumer group, it's one that retailers have become particularly interested in.

      Read Full Article
      Mentions: NRF Bazaarvoice
    2. When In Rome...Why You Need To Localize Overseas Email 11/10/2017

      When In Rome...Why You Need To Localize Overseas Email 11/10/2017

      by Ray Schultz , Columnist, 29 minutes ago Here is an international issue that has nothing to do with GDPR: How do you localize email content for national audiences? By “localize” we mostly mean translate. Europe has many languages, as do Asia, the Trans-Pacific, the Middle East and Africa. But there are other elements, too—like currency measurement units, and naming conventions, according to a study by Smartling, a company specializing in localization.

      Read Full Article
      Mentions: Israel France Germany
    3. Gaming The Cannes Game: Here's How 10/26/2017

      Gaming The Cannes Game: Here's How 10/26/2017

      by Richard Whitman , Columnist, October 25, 2017 Ace Metrix, a company that tracks how ads resonate (or don’t) with consumers, has just completed an in-depth study that examines the emotional patterns of ads that have won Cannes Lions. Essentially, the firm asserts, the study reveals how you too can win a coveted Lions. Everybody wants to, right? Here’s the catch—a lot of Cannes winners are disliked by the consumers exposed to them.

      Read Full Article
    4. Gaming The Cannes Game: Here's How

      Gaming The Cannes Game: Here's How

      by Richard Whitman , Columnist, Yesterday Ace Metrix, a company that tracks how ads resonate (or don’t) with consumers, has just completed an in-depth study that examines the emotional patterns of ads that have won Cannes Lions. Essentially, the firm asserts, the study reveals how you too can win a coveted Lions. Everybody wants to, right? Here’s the catch—a lot of Cannes winners are disliked by the consumers exposed to them.

      Read Full Article
    5. Why Voice-Activated AI Will Become Your New BFF 09/06/2017

      Why Voice-Activated AI Will Become Your New BFF 09/06/2017

      by Cory Treffiletti , Featured Contributor, 10 hours ago The phrase “Don’t listen to what I say — watch what I do” is quickly becoming obsolete, because we’re experiencing a radical shift in technology where what you say will directly influence what you do. It’s the emerging area of voice-activated AI. Voice-activated AI sounds like something out of a science fiction story, but it’s fast becoming an everyday tool.

      Read Full Article
      Mentions: Voice Siri
    6. From Data To Intelligence And Intelligence To Wisdom 06/02/2017

      From Data To Intelligence And Intelligence To Wisdom 06/02/2017

      by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication and, consequently, how well they’ll manage their health Hospitals with the highest patient satisfaction scores (HCAHPS) actually have poorer outcomes and higher mortality rates Electronic prescriptions have a 10% higher probability of getting filled Being in the care of one physician in the ICU instead of those with shared responsibilities across ...

      Read Full Article
      Mentions: Toyota
    7. Google Estimated To Pay Apple $3B To Remain Default Search Engine In 2017 08/15/2017

      Google Estimated To Pay Apple $3B To Remain Default Search Engine In 2017 08/15/2017

      by Laurie Sullivan @lauriesullivan , 2 hours ago It's estimated that Google will pay Apple $3 billion in 2017 to remain the default search engine on iOS devices. A.M. (Toni) Sacconaghi Jr., a Wall Street analyst at Sanford C. Bernstein, wrote in a research note published Monday to investors that the $3 billion licensing fee Apple will likely incur this year is up from the $1 billion the company paid in 2014.

      Read Full Article
    8. AI-Driven Personal Assistant Apps Shaping Digital Consumer Habits 07/24/2017

      AI-Driven Personal Assistant Apps Shaping Digital Consumer Habits 07/24/2017

      over 1 hour ago Over the past year, Verto Analytics has published critical research identifying and tracking rapidly-emerging trends in consumer behavior, particularly on mobile devices. Hannu Verkasalo, CEO, Verto Analytics, introduces the conditions under which AI driven apps are influential, from the rise of multitasking to the continued influence of cross-device behavior on digital usage.

      Read Full Article
    9. Microsoft Forms AI Research Group 07/14/2017

      Microsoft Forms AI Research Group 07/14/2017

      by Laurie Sullivan @lauriesullivan , Yesterday Microsoft has formed a special artificial-intelligence research unit to challenge rivals Google, DeepMind and Facebook. The group, based at its Redmond, Washington, headquarters, is called Microsoft Research AI. It will include a team of more than 100 scientists working on AI from across areas such as natural language processing and learning. Some of the projects will be related to healthcare, environment and education.

      Read Full Article
    10. Baidu Acquires Maker Of Chatbot Engine, Demonstrates AI Capabilities 07/06/2017

      Baidu Acquires Maker Of Chatbot Engine, Demonstrates AI Capabilities 07/06/2017

      by Laurie Sullivan @lauriesullivan , 8 hours ago Baidu's investments in artificial intelligence (AI), demonstrated Wednesday in a series of announcements, range from an acquisition and partnerships to its self-driving car. The AI announcements from Baidu’s developer event in Beijing include the acquisition of Seattle-based Kitt.ai.

      Read Full Article
    11. 3 Ways Artificial Intelligence Will Change Publishing 06/27/2017

      3 Ways Artificial Intelligence Will Change Publishing 06/27/2017

      by Matthew Yorke , Op-Ed Contributor, 6 hours ago Change is happening all around us, and one of the biggest drivers of change in the digital world is artificial intelligence (AI). We can’t listen to a tech CEO keynote without stumbling on how they are using AI for a variety of products or innovations. Smart publishers are also beginning to embrace AI. They are weaving it into the core of their business — to inform and improve content, advertising and product.

      Read Full Article
      Mentions: Financial Times
    12. I Informed You Thusly: Apple Accelerates AI For Marketers 06/08/2017

      I Informed You Thusly: Apple Accelerates AI For Marketers 06/08/2017

      by Mike Azzara , Op-Ed Contributor, Yesterday Analysts are still unpacking last weekend’s Apple developer conference announcements, but here’s the bottom line: The dramatic impact of artificial intelligence that I’ve been exhorting marketers to recognize and align with will happen even faster than I imagined. The reason has to do with two toolsets Apple debuted that give developers access to superb augmented reality (AR) and AI technologies.

      Read Full Article
    13. Google Boosts Translation Services In India 04/27/2017

      Google Boosts Translation Services In India 04/27/2017

      9To5Google , Thursday, April 27, 2017 12:12 PM Google this week is rolling out several Translate and language-focused updates for Chrome and Search in India. “First announced last year,” as 9To5Google reports, “neural machine translation now works between English and nine widely used Indian languages: Hindi, Bengali, Marathi, Tamil, Telugu, Gujarati, Punjabi, Malayalam and Kannada.” Read the whole story at 9To5Google »

      Read Full Article
      Mentions: India Google Kannada
    14. Finding Brand Safety In An Unsafe World 03/31/2017

      Finding Brand Safety In An Unsafe World 03/31/2017

      by Mike Caprio , Op-Ed Contributor, 31 minutes ago Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside content they deemed unsavory. Many proceeded to boycott YouTube and parent Google/Alphabet, paving the way for analysts to downgrade the stock. At the same time, industry executives used every medium conceivable to slam the digital ad giant.

      Read Full Article
      Mentions: Google DSP CNN
    15. Voice Assistants Now Reach 12% Of U.S. Households

      Voice Assistants Now Reach 12% Of U.S. Households

      by Chuck Martin , Staff Writer, 3 hours ago When Apple introduced Siri several years back, the voice agent was viewed by some as a novelty. The idea that a person could speak to a somewhat artificially intelligent and sometimes flippant digital assistant via a smartphone was, at the least, intriguing. Much has changed since Siri’s launch back in 2011. Voice recognition has greatly improved, as anyone who uses Google on any current Android phone is aware.

      Read Full Article
      Mentions: New York Amazon Apple
    16. Industry Insiders Weigh In On Watson/Einstein Partnership 03/11/2017

      Industry Insiders Weigh In On Watson/Einstein Partnership 03/11/2017

      by Jess Nelson , 2 hours ago Salesforce and IBM caused a stir in the cloud market this week when the two tech giants announced plans to develop joint solutions that incorporate the artificial intelligence capabilities of both companies. Two of the biggest names in artificial intelligence, Salesforce’s Einstein and IBM’s Watson will join forces to deliver several integrated solutions by the end of the year.

      Read Full Article
      Mentions: Salesforce IBM CRM
    17. AI Knows What is Fake News, Even if Your FB Friends Don't 03/03/2017

      AI Knows What is Fake News, Even if Your FB Friends Don't 03/03/2017

      by Catherine Lu , Op-Ed Contributor, Today While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study , fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. Countless more Americans saw — and even believed — these shared fake news stories.

      Read Full Article
      Mentions: Google Stanford NLP
    18. AI Knows What is Fake News, Even if Your FB Friends Don't

      AI Knows What is Fake News, Even if Your FB Friends Don't

      by Catherine Lu , Op-Ed Contributor, 64 minutes ago While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study , fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. Countless more Americans saw — and even believed — these shared fake news stories.

      Read Full Article
      Mentions: Google Stanford NLP
    19. Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech 02/24/2017

      Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech 02/24/2017

      by Laurie Sullivan @lauriesullivan , 2 hours ago Facebook released an API late last year aimed at developers wanting to build a chatbot for Messenger, but the company's ambitions are now on hold after the AI bots hit a "70% failure rate." The Information, a Silicon Valley blog, suggests that in aggregate the bots could only fulfill 30% of requests without a human stepping in, according to one report . Facebook did not respond in time to queries from Search Marketing Daily confirming the move.

      Read Full Article
    20. Ai M&A Gathers Momentum 02/16/2017

      Ai M&A Gathers Momentum 02/16/2017

      by Mike Azzara , Op-Ed Contributor, Yesterday Everyone who cares about artificial intelligence and machine learning in marketing is no doubt aware of the big players’ recent acquisitions. Seeing how Google and Facebook create magic via AI technologies, all the usual suspects are using M&A to catch up. Ultimately, marketers will find many companies competing to provide the magic.

      Read Full Article
    1-24 of 104 1 2 3 4 5 »
  1. Categories

    1. Default:

      Discourse, Entailment, Machine Translation, NER, Parsing, Segmentation, Semantic, Sentiment, Summarization, WSD