1. Articles from MediaPost

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    1. Finding Brand Safety In An Unsafe World 03/31/2017

      Finding Brand Safety In An Unsafe World 03/31/2017

      by Mike Caprio , Op-Ed Contributor, 31 minutes ago Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside content they deemed unsavory. Many proceeded to boycott YouTube and parent Google/Alphabet, paving the way for analysts to downgrade the stock. At the same time, industry executives used every medium conceivable to slam the digital ad giant.

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      Mentions: Google DSP CNN
    2. Voice Assistants Now Reach 12% Of U.S. Households

      Voice Assistants Now Reach 12% Of U.S. Households

      by Chuck Martin , Staff Writer, 3 hours ago When Apple introduced Siri several years back, the voice agent was viewed by some as a novelty. The idea that a person could speak to a somewhat artificially intelligent and sometimes flippant digital assistant via a smartphone was, at the least, intriguing. Much has changed since Siri’s launch back in 2011. Voice recognition has greatly improved, as anyone who uses Google on any current Android phone is aware.

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      Mentions: New York Amazon Apple
    3. Industry Insiders Weigh In On Watson/Einstein Partnership 03/11/2017

      Industry Insiders Weigh In On Watson/Einstein Partnership 03/11/2017

      by Jess Nelson , 2 hours ago Salesforce and IBM caused a stir in the cloud market this week when the two tech giants announced plans to develop joint solutions that incorporate the artificial intelligence capabilities of both companies. Two of the biggest names in artificial intelligence, Salesforce’s Einstein and IBM’s Watson will join forces to deliver several integrated solutions by the end of the year.

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      Mentions: Salesforce IBM CRM
    4. AI Knows What is Fake News, Even if Your FB Friends Don't 03/03/2017

      AI Knows What is Fake News, Even if Your FB Friends Don't 03/03/2017

      by Catherine Lu , Op-Ed Contributor, Today While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study , fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. Countless more Americans saw — and even believed — these shared fake news stories.

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      Mentions: Google Stanford NLP
    5. AI Knows What is Fake News, Even if Your FB Friends Don't

      AI Knows What is Fake News, Even if Your FB Friends Don't

      by Catherine Lu , Op-Ed Contributor, 64 minutes ago While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study , fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. Countless more Americans saw — and even believed — these shared fake news stories.

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      Mentions: Google Stanford NLP
    6. Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech 02/24/2017

      Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech 02/24/2017

      by Laurie Sullivan @lauriesullivan , 2 hours ago Facebook released an API late last year aimed at developers wanting to build a chatbot for Messenger, but the company's ambitions are now on hold after the AI bots hit a "70% failure rate." The Information, a Silicon Valley blog, suggests that in aggregate the bots could only fulfill 30% of requests without a human stepping in, according to one report . Facebook did not respond in time to queries from Search Marketing Daily confirming the move.

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    7. Ai M&A Gathers Momentum 02/16/2017

      Ai M&A Gathers Momentum 02/16/2017

      by Mike Azzara , Op-Ed Contributor, Yesterday Everyone who cares about artificial intelligence and machine learning in marketing is no doubt aware of the big players’ recent acquisitions. Seeing how Google and Facebook create magic via AI technologies, all the usual suspects are using M&A to catch up. Ultimately, marketers will find many companies competing to provide the magic.

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    8. Ai M&A Gathers Momentum

      Ai M&A Gathers Momentum

      by Mike Azzara , Op-Ed Contributor, 59 minutes ago Everyone who cares about artificial intelligence and machine learning in marketing is no doubt aware of the big players’ recent acquisitions. Seeing how Google and Facebook create magic via AI technologies, all the usual suspects are using M&A to catch up. Ultimately, marketers will find many companies competing to provide the magic.

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    9. Smart Home Systems Slow To Gain a Toehold 02/06/2017

      Smart Home Systems Slow To Gain a Toehold 02/06/2017

      According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with vertical-specific capabilities. Cloud-connected devices function more like software than hardware, creating changes in product development models. The development of smart home system platforms has been shaped by a number of factors, says the report.

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      Mentions: Siri
    10. IPG Mediabrands Unveils New Global Social/Content Agency

      IPG Mediabrands Unveils New Global Social/Content Agency

      IPG Mediabrands is unveiling a new global social media and digital content agency today called Mediabrands Society. The firm has hired Rob Bernstein to run the new entity in North America as EVP, Managing Director. Bernstein will report into Chris Loll, IPG Mediabrands Chief Operating Officer. No word yet on who will run Mediabrands Society globally. Bernstein joins the network from WWE, where he served as SVP, Digital Content.

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    11. IPG Mediabrands Unveils New Global Social/Content Agency 02/02/2017

      IPG Mediabrands Unveils New Global Social/Content Agency 02/02/2017

      IPG Mediabrands is unveiling a new global social media and digital content agency today called Mediabrands Society. The firm has hired Rob Bernstein to run the new entity in North America as EVP, managing director. Bernstein will report into Chris Loll, IPG Mediabrands chief operating officer. There is no word yet on who will run Mediabrands Society globally.

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    12. Chatbots Are Revolutionizing The Way You Re-engage Moms 01/13/2017

      Chatbots Are Revolutionizing The Way You Re-engage Moms 01/13/2017

      Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016’s gift to marketers looking to enhance customer experience in a personalized and relevant way. Reaching and engaging customers has become increasingly fractured in recent years. With many media channels, apps, and emerging methods to reach your customer, it is increasingly difficult to understand the landscape and the best way to communicate with your customers.

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    13. Chatbots Are Revolutionizing The Way You Re-engage Moms

      Chatbots Are Revolutionizing The Way You Re-engage Moms

      Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016’s gift to marketers looking to enhance customer experience in a personalized and relevant way. Reaching and engaging customers has become increasingly fractured in recent years. With many media channels, apps, and emerging methods to reach your customer, it is increasingly difficult to understand the landscape and the best way to communicate with your customers.

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    14. Advertising's Walking Dead, Or: Toward a New Marketing Stack 12/30/2016

      Advertising's Walking Dead, Or: Toward a New Marketing Stack 12/30/2016

      The following was The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future becomes the present and consumers take control.

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      Mentions: China Google Digital
    15. Advertising's Walking Dead, Or: Toward a New Marketing Stack

      Advertising's Walking Dead, Or: Toward a New Marketing Stack

      The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future becomes the present and consumers take control.

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      Mentions: China Google Digital
    16. IBM Security Mag Uses Behavioral To Customize Content 12/22/2016

      IBM Security Mag Uses Behavioral To Customize Content 12/22/2016

      As the year draws to a close, finding ways to keep advertising investments safe and content out of reach from hackers wanting to steal millions of dollars and information will be critical to IBM's SecurityIntelligence.com visitors in 2017. With cyber hacks on the rise, brands will begin looking for content that helps protect investments. The goal for Pamela Jones, worldwide digital marketing strategist for IBM Security’s publication, is to improve engagement rates on the site with great content.

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      Mentions: IBM
    17. Give These Three Areas Special Attention In 2017 12/20/2016

      Give These Three Areas Special Attention In 2017 12/20/2016

      The year is almost over, which means many marketers are deep into planning for 2017. While most media companies are forecasting only moderate overall advertising growth next year, digital ad spending — thanks to investment in social and search — will continue to be an area of continued focus for marketers. As you begin planning your search marketing for 2017, it’s worth paying special attention to these three areas, which will likely see continued growth.

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      Mentions: Amazon Google
    18. AI Yenta: It Matches Your Press Release To The Journalists Who'll Want It 12/01/2016

      AI Yenta: It Matches Your Press Release To The Journalists Who'll Want It 12/01/2016

      If there are roughly 400,000 journalists, bloggers, and other potential influencers publishing in the English-speaking world, wouldn’t it be great if you could send that press release about your lovingly brewed craft beer only to those who actually cared? After all, the current approach of carpet-bombing as many as you can find is costly and inefficient.

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    19. China's Messaging Economy: We Are the Followers 11/23/2016

      China's Messaging Economy: We Are the Followers 11/23/2016

      Earlier this fall, I moderated a panel at the OMMA “Bots & Chat” Conference in New York. The panelists referenced some interesting chatbot marketing examples in the U.S. — particularly one from the chat marketing agency Block Party that used Katy Perry’s cat to help market her perfume. But it was clear that the use of chatbots is in an early stage of marketing experimentation. Some brands are just starting to dip their toes in the water, while others are merely eyeing the water’s edge.

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    20. China's Messaging Economy: We Are the Followers 11/22/2016

      China's Messaging Economy: We Are the Followers 11/22/2016

      Earlier this fall, I moderated a panel at the OMMA “Bots & Chat” Conference in New York. The panelists referenced some interesting chatbot marketing examples in the U.S. — particularly one from the chat marketing agency Block Party that used Katy Perry’s cat to help market her perfume. But it was clear that the use of chatbots is in an early stage of marketing experimentation. Some brands are just starting to dip their toes in the water, while others are merely eyeing the water’s edge.

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    1-24 of 90 1 2 3 4 »
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